Off-page SEO techniques refer to the search engine optimization activities outside of your own website to impact your rankings by improving user perception, relevance, trustworthiness, authority within search engine results pages.
I am going to walk you through everything you need to know about SEO off-page activities.
Off-page optimization consists of the actions that can be performed outside of your actual website with important off-page SEO checklist or strategy to improve your organic search rankings. OFF-page SEO simply tells Google what others think about your site.
For example, if you have got a lot of valuable links from sites whose having high domain authority and related to your niche then, search engines will assume that you have got impressive content elements on-site that provide value to users.
Think once, otherwise, why would people waste time linking to it. In brick and mortar business even if your product is impactful, you will get word of mouth referrals from your customers but with developing a basic understanding of on-page and off-page SEO, you can way ahead of your competition.
Let me explain: Search engines like Google, will give more credit to websites that have a good number of quality backlinks and consider those websites more relevant.
Depending on their relevance and authority and backlinks from good websites will boost your ranking on Google for sure. Quality backlinks are the backbone of an off-Page Search Engine optimization.
However: Off-page SEO is not always just about building backlinks. There are other techniques like social media marketing, search engine marketing, influencer marketing, etc. also use to get good customer traffic from google SERP. The Off-page SEO has its own importance, but it doesn’t end here!
It not only just improves your search rankings but also requires backlink monitoring to understand the effectiveness of your strategy.
Significant Off-Page SEO Checklist
1. Guest Blogging
Guest Blogging is one of the off-page SEO techniques where someone writes and publishes a blog post on a third party website to promote their personal brand.
It is a mutual arrangement between the publisher or the hosting website who want quality content for the qualified audience and guest blogger who need a platform to promote their brand.
A truly informative blog post is a good off-page SEO strategy that accomplishes both objectives by demonstrating the author’s expertise on a topic and giving the publisher essentially free content.
Many sites accept guest blogging posts because it produces fresh content to attract more viewers and convert them into subscribers.
Guest blogging also called “guest posting” is the act of writing content for another company’s website. Guest blogging offers a number of benefits for your business. Guest posts are a great way to keep readers engaged with your brand.
Additionally, it will help you deliver new perspectives and fresh content to your audience, by sharing your expertise on other company websites.
You can establish yourself as an authority figure within your market, build relationships with other thought leaders in your field, and expose your brand.
2. Web 2.0 Submission
Web 2.0 submission is the off-page SEO strategy in which you share your content through, local blogs, and various web 2.0 websites such as HubPages, Squidoo, WordPress, Tumblr, Facebook, Youtube etc.
In the return of this activity on web 2.0 sites, the blogger gets a chance to show their talent to the audience at the wider scope and also get a public URL to share their written content on any social media platform. This procedure will assist you in gaining more activity on your site.
Web 2.0 is the free blogging platform, include Social Bookmarking sites, Social Media Platforms, and Video sharing related SEO off-page activities. They are important because it gives you the ability to publish your content and create backlinks on it.
If you create backlinks through such websites, it will automatically generate traffic for your websites too. Web 2.0 submission is designed for more user experience and personality, keeping in mind the SEO Perspective.
Process of Web 2.0 submission:
i Find a high DA web 2.0 submission site
ii. Create a blog on web 2.0 submission sites
iii. Create a unique and informative blog
iv. Linking your website/web post
3. Image Submission
Image submission is considered to be one of the best off-page SEO techniques to advocate the profile of the site with the help of leaving images related to your website in different image submission sites.
The image submission site, is the platform that allows easily share, upload, edit, and manage the images on single as well as a public podium.
An appropriate image sharing website gives high authority backlinks, enhance visibility, boost traffic, and promote your website over search engine optimization.
Following image sharing sites are so popular as a result link from these websites can quickly turn a good flow of referral traffic on your website:
The image submission process involves choosing the right model to explain the product. The following types enable you to optimize your images:
1. Image selection
2. Image file format
3. Image optimization
5. Alternative text
4. Video Submission
Video is an increasingly powerful medium for generating reader engagement. let’s know what is “video submission”.
Video Submission is a part of off-page SEO techniques in which you can submit your videos like company intro, information of products in video format on video submission sites to get quality backlinks.
Also, Video submission sites are very effective to get tremendous traffic in the easiest way and creating a viral effect. Companies involve the same SEO off-page activities like video advertising to improve their online reputation.
Do you want to build your brand awareness? Video Submission sites are the best way to build brand awareness and to increase page ranking in the search engine results page. Video sites are one of the fastest-growing social media platforms.
Google has taken the social media platforms very seriously and increases the ranking of a site if it gets effective.
So, if you want to get quality backlinks for your site, you can make a short video of your product and post it to popular video submission sites.
5. Infographic Submission
Infographic submission is a technique of sharing information through creative graphical representation depicting some interesting or integrated with informative data.
It is the most recent and most effective technique used for Search Engine Optimization. Infographics submission is one of the popular off-page SEO techniques because they are more interesting than long articles and blogs.
Most importantly, good infographics have the ability to make your content go viral, generate high-quality backlinks with the following off-page SEO checklist such as:
1. Amazing design
2. Well researched
3. Must be informative
4. Promotion and outreach
Due to this reason, a large percentage of the audience give a better response to this off-page SEO strategy. However, ‘nowadays, people are using more innovative ways to make their infographics more interesting, captivating for the following advantages:
a. High user interactivity
b. Increased the power of retaining user
c. Enhanced social media sharing
d. More traffic to the website
If you follow the useful infographic off-page SEO checklist and publish well investigate data with the right combination of high definition graphics, it enables you to communicate vital information to the world within few seconds of interaction with your visual representation through reliable and reputed social media.
6. Business Submission
Business submission is basically an off-page SEO strategy to promote the business among the local audience that can be your potential customers, on business listing sites by posting essential information such as name, address, contact of the owner, and website URL.
Business submission is the method of making people aware about your brand business by submitting on business submission site.
Business submission sites are the comprehensive platform that permits users to find your services and bring them to your site and provide exposure to your business.
Listing your business at Google my business platform is a part of the local SEO checklist. Local SEO helps you to enhance searches related to your brand in the city or region.
There are following popular business submission websites:
a. Google My Business
These business submission sites are effective off-page SEO techniques, create brand awareness, and improve your business.
7. Article Submission
Article submission is one of the best and famous off-page SEO techniques refer to the process of submitting informative and knowledgebase articles related to your niche on well-recognized article directories.
It is the method of writing articles relevant to your business and submits to popular article submission sites. Well-known article submission sites hold a great deal of significance as these sites can help to promote the content of the website.
The best and popular article submission sites are as follows:
The off-page SEO techniques used usually depend on the type of audience that the company wants to attract to their sites. Under link building, two types of backlink you get as follows:
i. Do follow
ii. No follow
So, either you will get Do follow backlink or No follow link from such site but one thing is sure, by sharing your knowledge base articles, you will attract an audience at the wider scope and later take them to your own website.
But It should be performed in a systematic way and follow the necessary guidelines to submit the article. The search engine rank is further enhanced by adding the right keywords in the content.
Using this technique, you can increase awareness regarding your brand and the products.
8. Link Building Through Broken Links
Link building through broken links is an effective, scalable, content-focused link building strategy whereby you find a broken link and recreate content for that link.
Then tell webmaster through an e-mail about a broken link on their website and offer him the replacement of that dead content with your recreated fresh working content.
Webmaster happily replaces them with working ones because nobody wants dead links on their website, they contribute to poor user experience.
Simply broken link building is the practice of off-page SEO techniques, which build backlinks by replacing links to 404 pages with a working link to a target website and it works so well.
Let me explain! Why? Most outreach e-mails ask for something without offering anything, but with broken link building, you flip the script and offer help first as you saw in the above example.
You should aware of the strategies that will help you to make the broken link building process scalable and less monotonous.
Following are the steps to build link with other site under broken link building trick:
1. Search your competitor and find if any broken link exit on their site.
2. Create a content for sharing on broken url.
3. Outreach a site admin with email enclosing broken url detail and what solution you have for this issue.
Link building through broken links is appealing because the success of the campaign is directly proportional to how much good you do for the web and create good content to replace abandoned content that webmasters still want to link to.
9. Podcast Submission
Podcast submission is one of the effective off-page SEO techniques that give the opportunity to build an audience through website traffic and also create quality links.
A podcast is an episodic series of spoken words digital audio files and encloses with a blog, attached in some audio format, and submit it on the internet where your user can download or subscribe to it to receive the new file automatically via RSS(Real simple syndication ) feed.
Podcast submission enables you to make your own syndicated radio program or talk shows online, using the content of your choice, and can display podcasts on the website using clickable links directing to audio files.
If you are optimizing your podcast feed for search engine optimization, it is an important off-page SEO checklist which includes relevant keywords, as well as the following points, should keep in mind while creating a podcast.
1. Show Transcript
It is a good practice to include a detailed show transcript in the podcast feed description. It can improve the discoverability of the episode through the right focus on keywords, content structure, and key topics.
2. Length of the Podcast
It is important to remember that listeners always have limited time and hence, they would be quite choosy. Therefore, if you keep your podcast to the point and avoid making it too long, the listener will be more interested.
10. Link Round-ups
A link roundup is a part of off-page SEO techniques in which basically blog posts that feature links to other people’s blog posts. Usually, you’ll find them on a weekly or monthly basis, and they are themed around a topic related to the blog that’s hosting it.
The idea behind them is to help you find content from other sources and share it with your readers so they would enjoy it. There are two methods to get featured link Round-Ups:
1. The first is to work on building a relationship with the blogger.
2. The second is to email them directly a few days or so before their link roundups go live.
People always ask me how to find Link Roundups? Following is the answer that I personally use for finding roundups related to my niche.
That’s how you can get featured link round-ups but preferably your content should be recent and divided into specific categories as well as write out the description.
If you want to build more traffic to your website, consider publishing your own link roundup.
There is a good chance the bloggers you link out to will stop by your post and leave a comment to thank you.
Then they will share it with their own audience and it helps them featured elsewhere. When they do, you get traffic and exposure.
So the bloggers know about you and which build relationship and marketing and moreover they can include your blog posts in their roundups.
It brings you a more new audience and your readers will get valuable content. Whether you host your own link round up or not, submitting your content to roundups is a wonderful way to boost your traffic, get backlinks to help with search engine optimization and build a relationship with other bloggers.
11. Social Bookmarking
Social bookmarking is a way for users to organize, manage, and save the links to web pages they like or want to share using social bookmarking sites to store these links.
Social bookmarking is one of the effective SEO off-page activities, in which you can offer discount and special user codes through social bookmarking sites to drive traffic on your website, Upload the link for the page on your website or blog that you want to readers to visit one of this social bookmarking sites.
Most social bookmark services are organized by users applying “tags” or keywords to content on a Web site.
This means that other users can view bookmarks that are associated with a chosen tag and see information about the number of users who have bookmarked them.
In many cases, users can also comment or vote on bookmarked items. So, there is a great benefit to encouraging people to bookmark your Web site.
The type of traffic you will receive will probably be very targeted and engaged in the content on your web site, so social bookmarking can be a great tool of SEO off-page activities for website promotion and which is able to earn those links, improves your site ranking on search engine result pages.
Following are some of the social media platforms that use for doing the social bookmarking technique, Here are the popular social bookmarking websites:
12. Blog Submission
Blog submission is one of the important SEO off-page activities in which you submit useful blogs related to your website in blog submission sites.
It enables you to offer unique, fresh, and meaningful content to your users on a regular basis on your site so they can convert into potential customers.
Blog submission helps you to get quality do-follow backlinks so you get targeted traffic on your website and get more exposure. Following are the benefits of blogging technique:
a. Improves SEO
b. Improves relationship
c. Knowledge sharing
d. Helps Build authority
e. More Inbound links
Here are some free high authority blog submission sites are as follows:
Off-page SEO is important because it gives a very good indication to search engines on how the world perceive the particular website and includes multiple variables which promote your website to other reputable and accomplished search engine result pages. It mention brand on social media and shared among qualified users.
On-page SEO refers all the measures taken directly within your website such as title, content, image, keyword stuffing, internal linking in order to earn more relevant traffic while off-page SEO refers to the page ranking factors that occur off your website, like Quality backlinks and promotion methods through social media.
Yes, backlinks are still important for SEO in 2020. Backlinks are the backbone of off-page SEO and building quality backlinks are the most important Google rankings factors.
Google and other search engines (Bing, Yahoo, etc.) consider backlinks especially valuable because they represent a “vote of confidence” for one site to another and a specific page.
Backlinks from trustworthy, popular, high-authority sites are considered the most desirable and good backlinks for your search engine optimization to earn more qualified traffic and profit, while good quality backlink would be comprised of the following factors:
· From a relevant source and Sends traffic
· From Trustworthy websites, not spam